Build a platform, connect with readers, and sell books, all with expert book marketing support.

Book Marketing, Your Way.

Here at Whale Song, we are thrilled to support authors in their platform building and book marketing adventures.  While it takes certain creative special sauce to be able to write and polish a book, marketing a book and building an audience require their own unique strengths and skillset.  

We believe our authors have those strengths and are here to support the skill building, aligned strategy, and visibility and impact work of our clients through accountability, strategy support, and more.  

When to Start Book Marketing

In the middle of writing a book and want an early start building your author platform?  

Approaching a book launch and want to make it a smashing success?  

Already have a book out in the world that you want to better promote and sell?  

We’ve got you!

We offer high level, personalized support through individualized book marketing support services designed to meet you where you are and help you get your book into the hands and hearts of your readers.

Whale Song Book Marketing Services

We know that not every author finds their passion in marketing.  In fact, some of us are more comfortable in our creative work and feel that marketing is, well, different.  But it doesn’t have to be.  We help you find that sweet spot where your passions and zones of excellence meet building a readership of people who love your work.  

We start with a deep listening approach: Where are you? Where are your people? What’s your comfort zone? And what are your goals?

This is intentional, personalized marketing guidance to connect your book with your ideal readers. Grounded. Encouraging. Custom to you.

This is not a PR agency or media contact list. It’s not pushy, rigid, or salesy. It’s space-holding meets strategy. Thoughtful collaboration.

A pace that honors your nervous system and your goals. We’ll define success on your terms—and get there, one grounded step at a time.

Each package includes:

  • A 90-minute Foundation Call where we get on the same page together about your strengths, desires, existing connections, and most aligned marketing strategies for you and your book

  • Book Marketing Strategy Roadmap: we develop a customized roadmap catered to your intentions for book marketing and launch efforts

  • Content calendar: we provide a content calendar to help you stay on track and inspired to execute your Book Marketing Roadmap

  • 1:1 strategy sessions (weekly or every other week, your choice): get personalized guidance on opt-ins, your website, list-building, social media, and more; have accountability to execute your plan; receive expert guidance every step of the way; build confidence so you can show up for yourself, your book, and your readers regularly

  • Review of materials before each call (up to 4,000 words/month): you get our expert eyes on your marketing copy and plans every step of the way

  • Audio message check ins between coaching sessions: it’s like a marketing coach in your pocket!

  • Ongoing access to resources: templates, swipe copy, post ideas, and more

What’s Included:

Package Options and Investment

THREE MONTH PACKAGE OPTIONS:

Bi-weekly option (6 calls total): $3800 or $950/month (for 4 months)

Weekly option (10 calls total): $4800 or $1200/month (for 4 months)

SIX MONTH PACKAGE OPTIONS:

Bi-weekly option (12 calls total): $6800 or $975/month (for 7 months)

Weekly option (22 calls total): $9500 or $1360/month (for 7 months)

Done For You Book Services

Want to hand it off? A la carte, done-for-you marketing services are available:

Email Sequences

  • Customized, on-brand messages to engage your audience and move them to action

  • Ideas for email flows: pre-launch, launch week, nurture, or promotions

  • Fully written, heart-centered emails tailored to your goals

  • Suggested subject lines and optimal send dates

  • Optional: segmentation tips or list-building strategy support

Social Media Content

  • Posts that speak directly to your ideal readers

  • Written for Instagram, Facebook, Threads, or LinkedIn

  • Optional: repurposing email or blog content into posts

Landing Page or Sales Page Copy

Copy for your author or book website— a page that draws readers in and invites them to take the next step

  • Copy written in your brand voice

  • Call-to-action placement

  • Headline options

  • SEO suggestions

Reader Magnet Creation

Want to grow your email list? We'll create a lead magnet your audience wants to download that's aligned with your book and brand.

  • Reader magnet concept (worksheet, guide, quiz, etc.)

  • Title and format suggestions

  • Fully written copy for your downloadable freebie

  • Optional: landing page/ opt-in copy to promote it

Book Launch Bundle

If you want support making launch day smoother, this gives you everything you need to promote your book confidently and consistently.

  • 7-day social media launch plan

  • 3 pre-launch emails + 3 launch week emails

  • Launch-day checklist with what to do before you go live, during the morning, midday, and evening of your launch, and the day after

Contact us for a customized quote on these services.  

Book Marketing Partnerships

We also partner closely with incredible website designers, graphic designers, podcast connection providers, and other book marketing experts, which are ready and waiting to support you in your book marketing and platform building endeavors.  We serve as a concierge and connector between our partners and our existing clients.  Reach out to learn more about these services.  

  • Author website design

  • Author branding

  • Author collateral, such as promotional images, PDFs, social graphics and more

Ready to be supported in your book marketing?