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About Jaime Fleres image

Feel courageous, confident, capable, and actually enjoy the process of writing

with the help of a personal writing coach that helps you get your creative gifts onto the page.

It’s time to tell your story.
To Write YOur Book.
Find the value of your true voice.
To express your voice, message, and gifts in the way only you can.  

The best part? You don’t have to do it alone.

JaimeFleres 87.jpg

I’m Jaime Fleres

As a book coach, I show creative professionals on a mission how to write the book that can only be born through them. I am passionate about helping people express themselves – authentically, creatively, powerfully – through writing to make a meaningful contribution to themselves and the world.

 Whether you want to write a book or need help writing for your healing or coaching practice, I can help.

Consider me your writing doula.

I offer you the support you desire and the evidence-based information you seek. I am here to listen deeply, hold space for your relationship to creativity, encourage your empowerment, share what I know, and walk you through the wild, potent territory of birthing your writing project into the world.

As your writing coach, I can help you: 

  • Gain the courage, confidence and clarity to mold your creative ideas into a solid and successful project

  • Develop an unshakable author mindset

  • Ensure that your inner creative is running the show (while effectively managing that pesky inner critic)

  • Create a concrete, yet adaptable plan to fit writing into your life in a way that feels good

  • Establish and build your credibility, likability, and reputation as an expert through writing

  • Inform and inspire audiences in unforgettable ways

  • Strengthen, clarify, and organize your writing

  • Move confidently into the next phases of your writing journey

  • Finish writing a book!

  • Make a powerful impact on yourself, your community, and the world

Praise For Jaime


Here's a bit about my journey as a writer, author, and teacher:

  • I graduated at the top of my class with honors in Women’s Studies and English (they actually handed me money with my diploma).

  • I studied at Oxford University on scholarship. Yeah the fancy school in England that looks like something straight out of Harry Potter.

  • I wrote and improved communications for our nation’s top doctors and lawyers while managing a Content Department, teaching others how to write effectively.

  • I spent over a decade writing professionally in the areas of medicine, law, travel, health, yoga, birth, art history, land conservation, birth and natural wellness. (I was even hired to work in Peru!)

  • I did my post-graduate studies in the art of communication and persuasion (rhetoric) and earned my master’s degree in the Teaching of Writing, did you even know that was a thing?

  • I was a professor of writing, reading and literature for six years at three different universities.

  • I've taught writing workshops around the world, including in France, Greece and Costa Rica.

  • I’ve written two books: an unpublished memoir and a published writing guide about the power of writing one’s birth story. Learn more about Birth Your Story.

Let’s make a bigger impact together

CARE girls education

At the heart of my coaching and editing services lies my deep commitment to champion the voices, stories and ideas of creative, passionate change-makers who want to make a positive impact on themselves, their communities and the world.

I believe in the power of writing and storytelling as a path to personal and collective growth, healing, and transformation. I care about contributing to a world where people are tapped into their native capacities for creative authentic expression. A world where people are safe to speak their truths, to share the stories of their lives, and to connect to others in authentic, meaningful spaces. In ways that heal and empower.

I am aware of my great fortune in being able to help people to get their voices and messages into the world. I am, and work with, successful creatives who received a quality education and have resources and freedom to pursue their dreams and purpose in life.

Let’s work together to extend those precious gifts to others.

When you work with me, know that you are contributing to the education of girls around the world. I am committed to giving 8% (8: a number of sacred reciprocity) of my net profits annually to the A+ rated CARE organization’s Educational arm. You can learn more here.

Sign up for a coaching program and send an underprivileged girl to school for a year.

Write a book and contribute meaningfully to the lives of others in so many ways. Let’s all rise together.

An Interview with Jaime

Do you have a short and sweet bio?


Jaime is an author, speaker and writing coach devoted to serving others and the world through authentic creative expression. She is the author of Birth Your Story: Why Writing About Your Birth Matters (2017). Jaime holds an MA in Writing, with an emphasis in teaching writing, and a BA in Women’s Studies and English, both from San Diego State. She is available for speaking, private personalized writing coaching, content writing, and manuscript editing.

When she is not engaged in the world of writing, Jaime loves to travel, sing, revel in nature, dance, read, paint, and spend time with friends. She teaches an embodied movement practice called Qoya as well as workshops and retreats all over the world. Jaime currently lives in the sacred Blue Ridge mountains of Asheville, North Carolina with her daughter Maia, their beta fish Rainbow, and maybe a dog on the way...

How long have you been doing what you do and how did you become a book writing coach?

I have been writing since I was a teenager. Writing literally saved my life in my younger years. As I navigated turmoil in my home and social life, I turned to writing—poetry, journaling, and short stories— as a lifeline to help me process my emotions and experiences, to heal what hurt.

When I got to college, I fell in love with writing in a new way— using it to express my ideas, new concepts that intrigued me, and my experience of the greater world around me. I got A’s on every paper I wrote in college and mastered the art of academic and non-fiction writing.

After college I became a full time copywriter and then the manager of an entire team of writers. For years, I wrote 40 hours a week, effectively clearing me of any sense of writer’s block I may have otherwise had! Here, I mastered the fine art of restructuring and refining complex communication systems, e.g. websites, so they are optimally audience-friendly. I use these same skills today to help people organize, refine and strengthen their books.

To become an even stronger teacher and coach of writing, I earned my masters degree in Rhetoric and Writing Studies (a fancy way to say the Art of Persuasive Communication), and specialized in the Teaching of Writing at San Diego State University.

I became a college English professor, teaching college composition, literature and reading at three different universities, helping my students to think critically and write well. During this time, I wrote my first book, an unpublished memoir about my work, travels and adventures in Peru and continued to write professionally, on everything from yoga and spirituality, to travel, to land conservation.

After giving birth to my daughter in 2013, I was deeply inspired to write a book about the power of our birth stories and of writing. This became my first published book Birth Your Story: Why Writing Your Birth Story Matters, which you can read more about and purchase here.

I have been coaching private clients and offering writing workshops for several years, but I chose to formally devote my professional energies to helping creative professionals become authors in 2017. It was a natural leap and a way for me to not only reach the world through my own books (there are more to come!) but also to empower others to get their important and unique voices, stories and ideas into the world for the benefit of themselves and others.

There is no greater work I’d like to do than help others use their voices powerfully to make a positive impact on the world. I’ve been training my whole life to do this very thing.

Who are your clients, exactly?

My clients are creative, service-based professionals who are established in their careers as coaches, practitioners, consultants, healers, artists, and entrepreneurs. They are ready to take that next evolutionary step in their personal and professional development to write a book that will help them process and transform in their personal and professional lives, as well as make a profoundly positive impact on their communities.

My clients are savvy, smart, capable professionals, and they know the value in seeking support for new endeavors, especially those that expand and stretch them out of their comfort zones. They know the value of support in any major creative undertaking. And so they hire me to help them write their books.

What kind of books do you help people write?

I focus primarily on creative non-fiction books— fresh, soulful books on the topics of health, wellness and the healing arts; personal development; spirituality; women’s interest; relationships and sexuality; human psychology; consciousness and growth; parenting and motherhood; and the creative arts. I also help writers of personal memoir aimed at sharing inspiring and transformative real-life stories to support others in their own growth and empowerment.

How are you different from other writing coaches?

I am unique in that I value deep, meaningful, soulful processes over the quick, formulaic, so-called “easy” approach to writing a book. I hold writing in reverence as a wild, powerful, creative process, rather than just a way to make money and influence people. Yes, those things are important in our lives, but I see the relationship of a writer to her creativity to be of central importance.

As a coach then, I hold that relationship between you and your creation most essential. I am here to serve you and your book with the tools, resources and insight I’ve gained through my lifetime of devotion to writing. I’m also here to hold space for you as you navigate the wild territory of book writing, and champion your efforts every step of the way. I am here to remind you, to hold a mirror for you, of the highest vision you hold for this project so that you can birth it into reality. I also help you overcome the resistance that invariably arises when we dare to create something that really matters.

Another thing that makes me unique is the level of personal attention I am able to provide to my clients. I’ve seen other writing coaches take hundreds of clients through their programs annually and I wonder how much personal attention these clients are receiving. In my programs you get ongoing personal support. I come to know you and your book deeply and walk beside you every step of the way toward getting that book that lives in your heart and mind out into the world.

What type of personality do you work best with and what is expected of me?

I work best with those who also share a reverence for the creative process and the wild ride it takes us on as we dare to create. My clients often have these qualities, which I think really help them succeed in writing their books:

  • Have an entrepreneurial mindset and an established business: My clients are savvy, smart and capable humans, some of the most inspiring, incredible, courageous creatives I’ve met. They’ve worked hard, risked a lot, and persevered to get to where they are today.

  • Self-motivated but wisely seek support: My clients are self-motivated and are used to accomplishing what they set out to do. They also know the value of doing things together and seek support from other experts to help them achieve their desires and dreams.**

  • Value deep meaningful processes, personal attention, and comprehensive support: Given the sea of voices and messages in their professional and personal worlds, my clients revel in opportunities to focus and engage in deep meaningful work through a program where they are supported in a personal and comprehensive way. They don’t want a one-sized-fits-all big-name book marketing guru to hand them a formula and put them on the client conveyor belt; they want someone who knows their name, thinks about their project while brushing their teeth or driving around town, and genuinely cares about their unique project.

  • Experienced in their fields: My clients are experienced in their fields and have something rich to offer themselves and their communities (clients, colleagues, and beyond). They know writing a book that communicates their experience and wisdom would be a tremendous contribution to others.

  • Explorers: My clients typically have an innate drive to explore what’s under the surface. They’re introspective, curious, and on the path of self-development and personal inquiry. They also tend to have a rich connection to that which is greater than them, however they define that connection.

  • Motivated and Passionate: Writing a book takes grit and gumption. My clients know the mountain path ahead of them is wild and steep, but they possess the courage, confidence and drive to scale those peaks, knowing they are supported within and by those around them.

  • Courageously Creative: My clients have the courage to create. They know that creating is one of the most powerful and vulnerable things we can do in our lives. They know that creating is hard work. But they are all in— they show up and risk being seen because they know the value in what they have to offer and they know their creativity is their sacred work. They know the value lies in the process, not the product.

  • Feel the fear, but do it anyway: My clients aren’t fearless— they know that writing a book is a challenge and may feel some trepidation. But they are the kind of people who are BRAVE: they feel the fear, but they do it anyways. They know the difference between the kind of fear that warns them of true danger and the kind of fear that means they are on the brink of something truly great; the kind that tells them they are on the right track. They use that fear as a guidepost and as fuel for the tasks before them.

  • Outsourcers and In-sourcers: My clients are both outsourcers and in-sourcers. They have the discernment to know when to collaborate with others; to rely on their expertise, opinions, and systems to support their dreams. They are also in-sourcers— those who source from within. They know the value of practices and containers that draw us back inward, in to ourselves to that place where we find our own inner compass and use it to find what is true, meaningful and valuable. They know writing is an exceptional vehicle for in-sourcing.

  • Capable communicators: My clients are good at communicating what is working, what’s not, and what they are needing in our work together.

For what type of person are your programs NOT going to work?

My programs are not going to work for people who are not willing to really show up and take personal responsibility for their writing. Writing a book doesn’t have to be hard but it does take time. My coaching programs— while intended to fit into the lives of busy, working professionals — require that you have the time, space, and energy in your life to commit to writing.

My programs are not a great fit for novelists, as that is not my area of expertise.

What exactly is your Birth Your Book Writing Coaching Program about? How does it work?

Essentially, we commit to working together from anywhere between three to nine months, during which time we meet regularly to support your writing process, wherever you are at. We follow a structure that allows for a degree of both predictability and accountability as well as freedom for us to adapt it to make our time together most valuable to you.

We cover everything you need to successfully write the first draft of your book—from building a solid foundation (including author mindset, clear intentions, inspired plans of action, and clarity around your vision for the book), to working step-by-step through your writing process, to clarifying, structuring and refining your writing and your message. We also help you move forward into the editing and publishing processes.

This is a basic explanation of the program, which is best understood in conversation. I invite you to schedule a FREE discovery session with me, so we can really talk about how I can help you write your book.

Does this really work?

Did you know that 97% of people who begin writing a book never finish it? I’m honestly not surprised. It is a massive challenge to write in isolation with no resources, no support, and no one to help you navigate this major creative endeavor and the obstacles that can impede or prevent your success. Add on top of that a busy professional life and a personal life and its no wonder many people live with unwritten books their souls long to share but their human realities make it challenging to create.

Having a coach can mean everything. You have someone to reach out to when you are discouraged and overwhelmed AND when you’re totally ecstatic and wanting to share a massive success. You have someone to help you organize your thoughts and get clarity around your message, your audience, and the unique expression of voice in this book. You have someone to hold you accountable. Someone who cares about your success. Someone who champions you and your book. This is often the difference between a half written book tying up memory on your hard drive and a successful finished book that gets to go do good things in the world on your behalf.

What results can I expect?

You can expect that I will support you through the duration of our coaching time to write the first draft of your book. Now, I can’t actually write the book for you, that is your job— thus, I can’t guarantee that you will write the book, only you can do that. But I can offer my full, whole-hearted, seasoned professional support. I can promise that I will help you hone your vision of this book, strengthen and organize your writing, and prepare you for the next steps after your first draft is finished. I can promise to show up in every way so that you can get through the resistance and write the book you know you can.

Based on everything I’ve read and heard about you, I know that you are the one I want to work with. What are my options in getting started with you?

The best way to get started is to apply for a FREE discovery session: a private call between us where I get to learn more about your visions and desires and share more about how I can help.

I’m not sure I’m ready to get started, how can I sample your work at a low-cost to see if it’s the right solution for me?

A great way to enjoy my writing support is through my book Birth Your Story, which you can purchase here. Yes, this book focuses on helping parents write about their births, and it is so much more than that. In this book, I offer a full exploration about how to write about the stories that matter, including numerous writing prompts, activities and suggestions for getting started, how to overcome blocks, how to write a first draft, and what to do next. There are many valuable resources in this book for all writers!

Another great way to benefit from my work is to sign up for my bi-monthly newsletter, through which I offer practical and soulful insight on writing your book and staying inspired. You can sign up for my newsletter here.


Writing is therapy, art, and adventure. It’s an alchemical journey that transforms pain into power. it’s for that reason I’m committed to helping people put pen to paper and heart to hand.

girl in superhero costume

Innocence, your history of silence
Won't do you any good
Did you think it would?

Let your words be anything but empty
Why don't you tell them the truth?

Say what you wanna say
And let the words fall out
Honestly, I wanna see you be brave”

- Sara Bareilles, Brave

Write your book. Tell your story. Find clarity, freedom and empowerment.