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Somewhere deep inside, you can feel it.

The impact your book will make on your life and the lives of others.

The way it will build and establish your expertise on a topic that truly matters to you.

The way it will help you heal, metabolize and alchemize your most potent life stories and wisdom into GOLD.

Your book will open doors in your career…

Help you stand out and make you a leader in your field…

Bring your ideal clients flocking…

Build a prosperous practice you LOVE…

Connect you to the people you’ve only ever dreamed of knowing…

Make a meaningful, positive impact on your community—and beyond.

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Most important is the deep-seated sense of accomplishment and fulfillment you’ll experience when your book is out in the world, doing amazing things. Knowing you accomplished something truly b@dass.

Reveling in that unbelievable feeling that comes ONLY from having truly satisfied a deep hunger, a soul-calling, and left a powerful legacy of transformative stories and ideas that will benefit many to come.


Jaime has a power for coaching and emotional support that transcends writing. I could have said “I want to build a giraffe sanctuary on the moon” and she’d still be the one to guide me through that process. Her emotional support and purpose-rich clarity were incredibly powerful. Within one year, Jaime helped me write two books—but more than that birth a whole new identity as a bona fide artist with a growing body of work.

Michael rosenberg, entrepreneur and visionary

feel the fear and do it anyway


You’re probably terrified but, I assure you, this is the good kind of fear—the kind that tells you you’re onto something BIG.

Look, I know how scary this book writing thing is. I’ve lived it (like, really freaking lived it) and succeeded despite it, and I help others do the same every day. I know the things your Inner Critic is telling you—that you don’t have what it takes, that you aren’t ______ enough, that it’s been done before or that no one will care.

Thing is, that voice is trying to keep you safe but her fears are NOT FOUNDED.

The more important a call or action is to our soul’s evolution, the more resistance we will feel toward pursuing it.
— Stephen Pressfield

You didn’t come here to play it safe, you came to make an impact.

You came to do the thing your soul set out to do.

You came to bring your voice, your stories, and your ideas into the world in a powerful way (even if the thought makes your belly flutter).

You’re on a mission and you know writing this book is going to skyrocket you into the stratosphere, beyond your wildest imaginings.

There is a vitality, a life force, a quickening that is translated through you into action, 
and because there is only one of you in all time, this expression is unique. 
And if you block it, it will never exist through any other medium and be lost. 
The world will not have it.

It is not your business to determine how good it is, nor how valuable it is, nor how it compares with other expressions. 
It is your business to keep it yours clearly and directly, to keep the channel open. 
You do not even have to believe in yourself or your work. 
You have to keep open and aware directly to the urges that motivate you. Keep the channel open.
— Martha Graham

It’s okay if your unclear, overwhelmed, under-organized, or not-so-sure. We will work through that and connect you with your unf*ckwithable Inner Genius who is clear and courageous. She knows this book can only come through you and she knows its potential impact on you and the world.

To take your life and your career to the next level by writing the book you were born to write—the book that can only come through you.

I am here to help.

I am the secret sauce to your successful authorship.

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My name is
Jaime Fleres

I show women and men on a mission how to overcome creative obstacles, get super clear on their ideas, organization and structure, and actually write their book.

A really freakin’ good book. And we make it fun.

As a professional writer, English professor, author and writing coach, I know how to guide you through the wild and deeply empowering process of writing.

I help coaches, counselors, therapists, healers, soul folk, visionaries and storytellers make their book dreams a reality through my proven Birth Your Book Coaching Process.


I have always wanted and dreamed of writing a book. When I met Jaime at a weeklong retreat, I immediately liked her a lot and felt really good in her presence. When she mentioned she is a book coach, something in me clicked. I knew in that moment that I would hire her, and that she would be an integral piece of bringing my dream into reality. I am so glad I did! Jaime has given me strength, structure, and a wide range of support. I am sitting and doing the work while engaging the process one step at a time. Jaime holds space and dives in with you ,while masterfully giving you the foundational steps that make what can feel overwhelming, into a grounded project that is quite manageable! I highly recommend Jaime as a book coach.

ronit ashkenazi, acupuncturist, herbalist, women’s coach

How I bring my book writing mojo to your world

I meet my clients wherever they are in the authorship journey—from those with the early jitters and only an inkling of their book’s potential, to those in the messy middle of the writing process, to those who are so close and need help crossing the finish line.  I also support writers through developmental editing—which is the structural and stylistic support all writers need after their first draft.   

I am like a cross between a therapist (disclaimer: I am NOT a therapist) and a personal trainer for your inner author.  I’ve also been likened to a doula—who holds your hand as you bravely birth your book into the world—and a sherpa, who knows the wild territory of Mount Authorship and helps you summit in style. 

As your book coach, I:

  • Offer sustained support, nurturing, accountability, and guidance, including emotional and professional authorship support

  • Help you clarify your vision so you never lose sight of your purpose (which rocket-fuels your motivation)

  • Believe in you, your capacity to create, and your ability to succeed, whatever that means to you

  • Help you get unstuck (and prevent you from getting stuck in the first place); and help you track and manage your Inner Critic, while supporting your Inner Genius

  • Help you navigate the whole process from establishing your author mindset, honing your book ideas, and building a solid foundation, all the way through the writing process and into the editing stage

  • Reduce your risk of failure, floundering or quitting, which happens VERY often to lone authors without support

  • Offer concrete and specific support for your writing—your book’s organization, your presentation of ideas and stories, your use of effective writing strategies, your style and language choice, and so much more.  

  • Offer real-time feedback for your work, not to meddle with or modify your creation, but to help you shape it so that it fully aligns with your vision

  • Help you spend less time in trial and error and more time in focused, supported efforts, to reduce the amount of time you need to invest in your writing process, which is essential for the brilliant professionals I support.

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HOw we work together

When you are ready to stop playing small and say a wholehearted yes to your book project (even if you’re shaking in your shoes)—we’ll hop on a call and I’ll give you 30-60 minutes of my time for FREE, so you can get a feel for me and my work and make sure we’re a fit. I’ll tell you about my coaching work then.

But because I know you’re super curious now, let me tell you a bit about how I work. 

I don’t work with clients for any less than 3 months.  Why?  Because book writing is not a sprint, it’s an Ironman, and 3 months is the minimum time we can work together to make positive, forward progress on your authorship journey. 

That said, I usually work with clients from 6 to 12 months.  My signature program is 9 months—yep, same length as human gestation.  Because Mama Earth knows how long it takes humans to make things.  (Fair warning—as a trained birth doula and author of a book about birth, I make birth metaphors all the freakin’ time…but I do know the difference between a book baby and a human one in case you were worried.)

Two ways to work together

I work with clients on a private 1:1 basis and through my small-and-mighty group coaching programs.  Both of these options are totally amazing, it just depends on which one is up your alley and how the timing lines up. 

Private Coaching

Private coaching is just you and me, babe, and your beautiful book.  We work together on Zoom calls every two to three weeks, with support in between.  I meet you exactly where you’re at, and give you accountability, expert feedback, process support, and more. And you don’t have to share me with anyone.  This high-level personalized support makes all the difference between a dejected manuscript collecting proverbial dust on your MacBook to a published book out in the world making magic on your behalf. 

Your investment: While I customize every program to fit my client’s specific needs and provide detailed quotes after our first free Discovery Call, this option runs between $300-500 per month.  Shop around and you’ll find many book coaches charge double. They’re not twice as good, promise, I am just committed to making my services affordable to the clients I love to serve.  Because, seriously, I love you.  (Sorry, was that too soon?)

How to get started: Book yourself a spot on my calendar for a free, no-pressure, non-schmoozy chat with me to see if we are a good match and explore the details of private book coaching to meet your specific and unique goals.


Hiring Jaime has been the best investment on so many levels. My book would not have seen the light of day without her gentle coaching and encouragement. She has been a labor doula to the birth of my creative pursuits. Without her I would have taken an epidural, the painless route of not pursuing my dream to write a book. If you too feel pregnant with a book, invest in the health of this “baby” and hire Jaime!

Shannon Staloch, Licensed midwife with homemade Families

Group Coaching

Group coaching is you, me and a handful of other creative geniuses having fun and writing incredible books.  We kick off with a 4-day live and in-person (IRL for the hip among you) Retreat Intensive, where you develop a solid foundation for your book’s success. (Did you know people who take this time to plan their books are 60% more likely to actually write them?)  Then we follow up with 6 months of virtual group coaching where you leverage the power of the group mind and still get a ton of personal attention from me as you write your book and claim your authorship throne as the Queen (or King) you are.  

Your Investment: My group coaching programs run between $200 and $400 per month, depending on your payment plan choice.  I offer these programs once or twice a year. 

How to get started: You can read more about my Group Programs here.


I am SO VERY GRATEFUL for the unique blend of giftedness that you are—smart academic, soulful deep diver, embodied dance leader, skilled meditation leader, high quality prowess, compassionate facilitator, hip Martha Stewart super-host, and golden retriever-ish steadfast companion for the book journey. Thanks for being exactly who you are. READER:

If you're going to write a book this year, and you're soulful and creative, I am 100% sure you would benefit from hiring Jaime. You're going to LOVE her and feel so fully supported.

Jessica Chilton, Business coach and founder of the Shift from fear to love movement


This retreat is a critical jumpstart for anyone considering writing a book. What Jaime provides will save you time, confusion, and distraction, because she will help anchor you to your deeper WHY, who your audience will be (and who it will not be), what kinds of permissions you will give yourself, and form a basis for your book's organization. The value of this retreat far exceeds what I paid for it! I'm blown away. I can not even tell you about the divine timing of all of this, the mindset shifts that have occurred, and holy shit, I’m actually writing this book for real!!!

Sarah poet, couples coach and healer

Ready to see if I’m the right book coach for you?

Look, you could spend your life some-daying this book project. But let’s make today your day. What do you really have to lose? (Inner Critic, you don’t get to answer that question.) Seriously, we should talk.